Adding glamour and joy to Christmas this season is the huge Christmas scene displayed by Toshiba Corporation and TDK Corporation on their LED displays. Since holidays are just around the corner, a massive 150-feet multi-colored, digitally animated Christmas tree will be displayed on One Times Square, Times Square, New York. Toshiba Corporation in collaboration with TDK Corporation will put on display the much-loved scene that will embellish the winter sky and will uplift the mood for Christmas as well as the New Year season.
Wholly and solely made for maximum visual exposure in New York’s Time Square, this Christmas tree will be initially seen in silhouette. Then steadily the background of the tree will start sparkling, exciting the viewers to discover what’s on offer. As the tree starts glowing, a special countdown will begin. And as the counting decreases to 1, hundreds and thousands of white lights would gleam and twinkle, making the tree look dazzling and luminous. Ultimately a sash denoting “Season’s Greetings” would wrap it up.
“There’s no place like Times Square during the holidays,” says Satoshi “Sergio” Kawada, vice president, Corporate Business Planning, Corporate Communications & Public Affairs, Toshiba America, Inc. (TAI). He also added, “We’re thrilled that the millions who pass through the New York’s Time Square every day will get an extra special greeting courtesy of the giant digital Christmas tree on One Times Square.”
Time-table of the event:
- December 5, 2011 to January 15, 2012
- The Christmas tree display will run at intervals of about 15 minutes.
- The interval differs according to the day.
- The Christmas tree display will not be shown on December 31, the day of the New Year Eve countdown.
- Toshiba's and TDK's LED displays on One Times Square, Times Square,
Time Square, also known as ‘The Crossroads of the World’, is renowned for the dazzling electric and neon signs that decorate its buildings. And since 2007, Toshiba has been utilizing One Time Square to promote its products on its two LED signboards. This year, Toshiba Corporation along With TDK Corporation will swing the Christmas mood.
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